⛺ Pop-Up
Money System
$500–$1,500/day. No lease. No overhead. Just show up.
Every pop-up builds brand, drives app downloads, and generates marketplace merchant leads.
Daily Revenue Breakdown
Coffee by the cup (avg $5)
50 cups/day
$250
Bagged coffee (avg $18.99)
10 bags/day
$190
App downloads → trials
20/day
$60 deferred
Merchant inquiries → leads
3–5/day
$147–$745 MRR
$500–$1,500+/day
Plus merchant leads that convert to $49–$149/mo recurring
Setup Checklist
🪤 Equipment
- Black pop-up tent (10x10)
- Folding table x2
- Wolf logo banner (front-facing)
- Coffee machine / pour setup
- Mobile card reader (Square/Stripe)
- Extension cord + power strip
📦 Product Display
- 40 flavor bags displayed on table rack
- Labels facing out, BIG + readable
- Price signs — clear and bold
- Sample cups + paper towels
- Bags for purchases
- ""Wolf & The Beans" branded cups
📱 Digital Layer
- QR code sign: "Order Online + Download App"
- Tablet showing CareZia Marketplace
- TikTok live setup (ring light + stand)
- Email/SMS signup sheet or QR form
- "List Your Shopify Store" merchant cards
🎯 Signage
- "Fresh Coffee + Shop 40 Flavors Online"
- "CareziaSpace Bistro + Creator Café"
- "Scan to Join Our 57K Community"
- "Featured on CareZia Marketplace" partner display
Best Locations to Target
Farmers Markets
Easy setup$300–$800/day
Morning crowds, health-conscious buyers, repeat customers
Street Festivals
Medium setup$500–$1,500/day
High volume, great for brand awareness and app downloads
Church Events
Easy setup$200–$600/day
Community-aligned, perfect for mental health mission story
Corporate Events
Medium setup$800–$2,000/day
Catering contracts, bulk orders, B2B marketplace leads
Music & Art Festivals
High setup$1,000–$3,000/day
Young audience, content gold for TikTok
Veterans Events
Easy setup$400–$1,000/day
Deep mission alignment, emotional connection, loyalty
📩 Venue Outreach Pitch (Copy & Send)
Send this to 10 venues/event organizers today
Hi [Name], I run CareZiaSpace — a mental health platform with 57,000+ active members and a coffee brand called Wolf & The Beans. We're launching a pop-up series and would love to set up at [Event/Location]. We bring: our own setup, 40+ coffee flavors, and we promote the event to our TikTok audience (57K followers) before and during the event. We just need [space/table/permission]. Would love to connect — [your contact].
🎥 Content Strategy at Every Pop-Up
Before the event
""We're setting up at [location] tomorrow — come find us!""
→ Drives foot traffic
During the event
"Go live. Show the line. Pour coffee. Interview customers."
→ Social proof + downloads
After the event
""We did $X today at a pop-up. Here's how.""
→ Attracts merchant partners